Marie Bushbaum
Designer, Artist, and Thinker
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Target Registry

Visual language development for the all Target Registry (baby, wedding and college) across all platforms (desktop, tablet, mobile, and kiosk).

Consistency

Consistency

Form fields, buttons, colors, type size, error states, etc... We spent weeks looking at every detail, anticipating every scenario.

One Template for Thousands

One Template for Thousands

We needed to develop a system that allowed for any and every possible product detail the Target guest could encounter while shopping.

It's Still Target

It's Still Target

It really came down to a balancing act of what "felt" like the Target brand, and was passed accessibility rules.