The Glass Castle
I select a quote that resonated with me from the book I read, in this case "The Glass Castle" by Jeannette Walls. I find or photoshop a hero image that depicts what I pictured in my mind.
I then create a moodboard, selecting images of what I felt or saw while I read the book.
I pick up colors from the moodboard to set my color palette.
I design a lot of patterns, as many as possible—some abstract, some representational— and refine the top 6.
I apply the patterns to products that are relevant to characters and/or story.