Marie Bushbaum
Designer, Artist, and Thinker
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Cars 3 for Target

Landing page for Cars 3 on Target.com

 Striking a balance between the Target branding and the movie brand is always a challenge in licensing, but I believe that Cars 3 is one of the strongest examples of how it can be accomplished. By creating simple, bold, and Target-like racing graphics, I blended the 2 brands playfully and tastefully. 

Striking a balance between the Target branding and the movie brand is always a challenge in licensing, but I believe that Cars 3 is one of the strongest examples of how it can be accomplished. By creating simple, bold, and Target-like racing graphics, I blended the 2 brands playfully and tastefully. 

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